Campaign
Consulting.



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Mobirise

Campaign Consulting.

Many campaigns that should have succeeded didn't.

Experience counts.

Experienced, solid fundraising institutions regularly run campaigns that don't succeed. They miss their goals, sometimes by a lot. When this happens, it damages an institution's reputation and makes it that much harder to have a successful campaign in the future. There are two keys to running a successful campaign: proper planning and proper execution. We stand ready to help you with both.

Planning.  Proper planning is the first step in running a successful campaign and, unfortunately, it's the point at which many campaigns fail. Poor planning can doom your campaign before it even gets off the ground. We can help you understand how to plan your campaign, how to decide how large it can (and should be), how long it should run, what resources you will need to make it successful and how to get it off the ground.
Goals.  If proper planning is important to successful campaign management, choosing the right goals is critical. Not just the goals for the campaign itself, but internal goals for every component of the campaign -- goals that are crystal clear, with a believable strategy behind each and every one. We can help you set the right goals and then show you how Viking Web lets you create your entire campaign structure in a way that lets you drill down from goal to goal and see how each part of your campaign is doing with just a few clicks.
Staff.  Clearly, your staff will be critical to your success. Not having the right staff or, worse, having the wrong staff can greatly complicate your chances of success. We can help you choose the right staff and then make sure that they have the training they need to do the job they have to do.
The Board. Senior management and the Board can be a great asset to any campaign. Or they can be a serious drag on your efforts. The key to turning them into an asset is clear communication, including clear communication of their campaign responsibilities. We can help you with this sometimes very delicate task.
Marketing and Communication.   Your campaign will partly live and die on the messages you send to your prospects and donors. It's critical that you get these messages right. We can help you design an effective campaign communication strategy.
Campaign Management.  Okay, your campaign is off and running. What do you do next? Well, once you've gotten to this point, the hard work has just begun. But we can show you how to use Viking Web to greatly ease your oversight and management of the entire campaign. You'll be able to sleep better at night, once you know you've got your fingers on all the right buttons.

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